50 First Dates Essay Example for Free

50 First Dates Essay The movie 50 First Dates is a romantic comedy film directed by Peter Segal. The movie is a notion of a day that keeps repeating itself. However, in this movie the recycling takes place entirely inside the mind of Lucy Whitmore played by Drew Barrymore. Barrymore plays a young woman who was in an accident that caused her to suffer from Goldfield Syndrome, a fictional form of anterograde amnesia in which each day’s events disappear from her memory overnight. This is caused by damage to the hippocampus, inside the temporal lobe, as the hippocampus controls memory functions. Furthermore,she also innocently believes every day to be the birthday of her father which happens to be the day of the accident. In order to shield her from the pain of repeatedly learning about the accident, Marlin and Lucy’s brother, re-enact the activities of Marlin’s birthday every day. The character Oola is a friend of Sandler, whom helps come up with clever ideas to help Lucy fall in love with Henry everyday. Oola is affecting his neurotransmitters by the daily use of marijuana. Marijuana works as an agonist, in this movie. Adam Sandler, a womanizing marine life veterinian whom cares for animals in an aquatic amusement park has too many sexual conquests until he realizes that he is falling in love with Lucy. Sandler, sheds his philandering ways and devises new ways to meet her again every day, hoping that one day she will retain her memories and feelings for him. He eventually convinces Marlin that hiding the truth from Lucy is worse than explaining it to her each day, so they begin to leave video tapes for her to watch each morning, explaining her situation and her relationship with Henry. Lucy also writes notes to herself in a diary. Over time, she begins to reciprocate Henry’s feelings, even accepting his marriage proposal. Lucy is surrounded by a great deal of support and love throughout her dilemma. Lucy also receives deception from her brother and father and the basically the whole town because they protect her from knowing the truth. Personal Reflection: The results of this movie provide evidence that people suffer with anterograde amnesia which can effectively evaluate aspects of their quality of life and that the quality of communication life style. This movie also provides evidence that people with Amnesia also refers to an inability to recall information that is stored in memory. The causes of amnesia may be organic or functional. Organic causes may include brain damage through injury, or the use of specific drugs but usually sedative drugs. Amnesia may be one of the symptoms of some degenerative brain diseases, such as Alzheimer’s disease. Functional causes are psychological factors, such as defense mechanisms. People with amnesia also find it hard to imagine the future, because our constructions of future scenarios are closely linked to our recollections of past experiences. Researchers from Washington University in St. Louis used advanced brain imaging techniques to show that remembering the past and envisioning the future may go hand in hand with each process sparking strikingly similar patterns of activity within precisely the same broad network of brain regions. Fortunately, in the majority of cases amnesia resolves itself without treatment. However, if an underlying physical or mental disorder is present, it should be treated. Psychotherapy may sometimes be effective for some patients. Hypnosis can be an effective way of recalling memories that have been forgotten. Family support is crucial in helping a patient with amnesia get better. Psychologists and psychiatrists say that reality orientation aids may help to nudge patients back into their environment if they are surrounded with familiar objects, photographs, smells, and sounds. Personal Implications: In 50 First dates, it was designed to tell the story of Lucy a woman whom suffers from a severe memory loss and can not remembered anything that is happening but remembers the past. Goldfield’s syndrome is a fictive name for a specific form of Anterograde amnesia used in the romantic comedy. The condition causes Lucy to lose of all her memories of the day, save the memories prior to the accident, due to that she is unable to convert her short-term memories to her long-term memories during her sleep. This results in her waking up every day believing it is the day of the accident, October 13, 2002. So, while the name is fiction, it is based upon a real condition. The neurological condition that Lucy suffers from, Goldfield Syndrome, is entirely fictional. True anterograde amnesia affects either short-term memory, which can last minutes or seconds, or intermediate-term memory, which can last days or weeks. Although, falling asleep has nothing to do with the condition, and sleep actually intensifies many chemical effects which help memory.

London After the Fire Essay -- British History, Annus Mirabilis

Depending on how you view life will influence how you feel about the city you live in. People who live an honest life and see the glass half full will be more hopeful about tragedies. People who do not live an honest life and see the glass half empty will be more disparaging during tragedies. An optimist will also look at tragedy as a time of rebuilding where a pessimist will look at the same tragedy as life as we know it over. In this essay I will describe the view of London from Dyden's Annus Mirabilis and Pepys' Diary, I will discuss what each excerpt have in common and what differs with regards to the representation of the Great Fire of 1666, I will display each author's attitude toward the city, the nation and its people and finally showcase which writer is more optimistic of the city's future. By the very first line in Annus Mirabilis you can see that the author viewed the city before the fire as a great city that has made a turn for the worst "Yet London, empress of the northern clime, By an high fate thou greatly didst expire" (2085, 1-2). Dryden felt the city had claimed too much fame and possibly too much sin. This poem is remnant of the story from the bible of Sodom and Gomorrah because those cities were destined to be destroyed by God for the people of the cities sinful nature. Dryden must have believed London needed to suffer the same fate, but instead of being completely destroyed and gone forever London is not entirely burned and is rebuilt better than it was before "Great as the world's, which at the death of time Must fall, and rise a nobler frame by fire" (2085, 3-4). Looking into how Pepys feels about London it is a bit more difficult to decipher because he is writing... ...d this will keep him from having the sky come crashing down if everything does not turn out as he believes it will. In this essay, I have described the view of London from Dyden's Annus Mirabilis and Pepys' Diary. I have also discussed what each excerpt has in common and what differs with regards to the representation of the Great Fire of 1666. I have depicted each author's attitude toward the city, the nation and its people and finally showcased Dryden as the more optimistic writer with regards to the city's future. Remembering to look at the positive side of things when there is a tragedy is sometimes what makes us resilient enough to rise out of the ashes and rebuild. Every place on earth experiences tragedy and it is not the tragedy that defines people, but it is the actions they take afterwards that stakes claim in who they really are. London After the Fire Essay -- British History, Annus Mirabilis Depending on how you view life will influence how you feel about the city you live in. People who live an honest life and see the glass half full will be more hopeful about tragedies. People who do not live an honest life and see the glass half empty will be more disparaging during tragedies. An optimist will also look at tragedy as a time of rebuilding where a pessimist will look at the same tragedy as life as we know it over. In this essay I will describe the view of London from Dyden's Annus Mirabilis and Pepys' Diary, I will discuss what each excerpt have in common and what differs with regards to the representation of the Great Fire of 1666, I will display each author's attitude toward the city, the nation and its people and finally showcase which writer is more optimistic of the city's future. By the very first line in Annus Mirabilis you can see that the author viewed the city before the fire as a great city that has made a turn for the worst "Yet London, empress of the northern clime, By an high fate thou greatly didst expire" (2085, 1-2). Dryden felt the city had claimed too much fame and possibly too much sin. This poem is remnant of the story from the bible of Sodom and Gomorrah because those cities were destined to be destroyed by God for the people of the cities sinful nature. Dryden must have believed London needed to suffer the same fate, but instead of being completely destroyed and gone forever London is not entirely burned and is rebuilt better than it was before "Great as the world's, which at the death of time Must fall, and rise a nobler frame by fire" (2085, 3-4). Looking into how Pepys feels about London it is a bit more difficult to decipher because he is writing... ...d this will keep him from having the sky come crashing down if everything does not turn out as he believes it will. In this essay, I have described the view of London from Dyden's Annus Mirabilis and Pepys' Diary. I have also discussed what each excerpt has in common and what differs with regards to the representation of the Great Fire of 1666. I have depicted each author's attitude toward the city, the nation and its people and finally showcased Dryden as the more optimistic writer with regards to the city's future. Remembering to look at the positive side of things when there is a tragedy is sometimes what makes us resilient enough to rise out of the ashes and rebuild. Every place on earth experiences tragedy and it is not the tragedy that defines people, but it is the actions they take afterwards that stakes claim in who they really are.

Mazda Case, Advertisment And Promotion

1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protà ©gà © and MAZDA6. How is each IMC element used to market automobiles? The role of integrated marketing communications in the marketing of automobiles such as the Mazda Protà ©gà © and MAZDA6 had a major impact of Mazda as a company. For each car (model), they made an exhaustive market research, they studied what were the best channels to deliver a message and what was the market looking for.Establishing market objectives that Mazda wanted was to increase their sales by repositioning the Protà ©gà © model and the brand as a whole, giving it a new younger look. Mazda targeted people around 20-30, who wanted something hip, fun and new but at the same time reliable and affordable. When they launch the Mazda6 the campaign targeted a different market because it was a new model. They wanted people that were different from the other car models that they had in the market, a person that was looking for luxury and comfort.The Integrated Marketing Communications plan for the protà ©gà © tried to position it as a car for the youth, playful and hip, something different for the market, the other brands were not considering the needs of young women. Mazda tried to market the Mazda6 as a refined, sporty car, for a more mature audience who were looking for luxury. The marketing mix was strategy, which promoted the car in all the channels the target market most likely visit.Evaluation of the campaign: after proving the campaign of the protà ©gà © they made some adjustments to the IMC plan, developing a stronger campaign and finding in the way the motto of the whole brand, Zoom-Zoom. 2. Evaluate Mazda’s decision to drop the â€Å"Get in. Be Moved’ tagline for the Protà ©gà © and adopt the ‘Zoom-Zoom† theme for its advertising. Mazda’s decision to drop the â€Å"Get In. Be Moved’ tagline for the Protegà © and adop t the â€Å"Zoom-Zoom† theme for its advertising was a great idea. It made it easier to identify with the brand. Customers could not identify with the â€Å"Get In.Be Moved† when Mazda rolled out with the â€Å"Zoom-Zoom† them. They could not use both ads because it was sending two different messages to their customers. When Mazda first came out with the â€Å"Zoom-Zoom† ad it was just for one car model. We think it was a great idea that they made it unison across the line for all their car brands. Once someone here the â€Å"Zoom-Zoom† they could identify with the brand. 3. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6?MAZDA6 was thought as one of the most important launches in Mazda’s history. It competes the mid-size segment of automobile market where most cars sell for around $25,000. MAZDA6’s target custom er in this segment is a mid-30s car enthusiast, although not to the extreme, who lives an active lifestyle. The advertising strategy used by Mazda Company should focus on those target customers. From the positive side, the advertising strategy for the MAZDA6 is that it departed from the approach used for the Protà ©gà ©, as it involved what the company describes as a â€Å"more mature† effort.The strategy used by Mazda for the MAZDA6 utilized a heavily integrated communications program. Print advertising accounted for 12 percent of the overall budget with ads being run in â€Å"enthusiast† magazines as well as in lifestyle magazines and newspapers. However, from the negative side, the advertising strategy for the MAZDA6 is that the advertising failed to highlight the difference between MAZDA6 and the sedans under other brand such as Honda. Customers may have knowledge about the MAZDA6 are less mature than the Protà ©gà ©.From their advertising, it will let customer s feel unsure about both the Protà ©gà © and MAZDA6, if the â€Å"Zoom-Zoom† line showed up in the campaigns. Also, the advertising has broadly printed. The advertising is not precise enough on MAZDA6’s target customers, if the advertising was used on ESPN. The target customer of ESPN may conflict with the decision to use a more mature and less playful approach for the MAZDA6. In all, the strategy Mazda is using to advertise the new MAZDA6 sports sedan was unable to fully satisfy with its mission. I do not agree with the decision to use a more mature and less playful approach for the MAZDA6.First of all, the new MAZDA6 is sports sedan. Both MAZDA6 and Protà ©gà © are highly similar to each other in performance. Meanwhile, compared with MAZDA6’s competitors, the decision to use a more mature and less playful approach for the MAZDA6 is almost the same to others. The MAZDA6 is difficult to be recognized by customers. Also, the MAZDA6’s target customers a re the mid-30s. This mid-30s generally consists of mature and playful. If the decision is about using a more mature and less playful approach for the MAZDA6, its target customers  may be mid-40s instead of mid-30s.Therefore, I do not agree with the current decision to use a more mature and less playful approach for the MAZDA6. 4. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? If I had to give some recommendations at Mazda’s people about the marketing communication strategy they need to follow, I could given to them the below suggestions: Mazda needs to be focused individual to everyone target group that they want to be addressed.Every car is not for everyone, so they need to use different ways to attract different group of people. Mazda need to separate the marketing plans, depending the average wage of the consumers, the age, the sex, the lifestyle, and the country that they want to sell a model or the season. Mazda needs to be part of the people’s life. The only way to achieve that is to try hard to promote its product as much they can with no stop for long time. Mazda’s people need to use the TV commercial and the ads to play in the screen hours that the consumers are home and can watch them.They need to use social media via Internet and â€Å"share† their products online. In our days the majority of the people, it doesn’t matter the age use the Internet and they affected from that. Also, they can use blogs online to express new ideas about their models or to ask about people opinion. Furthermore, Mazda can inform the old customers or people who haven’t tried yet the experience of this brand with newsletters at their homes, about news from the car market and specific for the Mazda Company.To continue with, Mazda can try to â€Å"invite† people who used in the past Mazda or new customers for seminars and talk to them about new models and new technology. Also, they can give them the chance for test drive in new cars with no any cost. The secret of the successful marketing communication strategy is the motivation and the trust that you can transfer to the consumers inside your promotion and your advertisement. That is not easy and takes time and need a lot of patient from Mazda to achieve this goal. Mazda Case, Advertisment And Promotion Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protege and MAZDA6. How is each IMC element used to market automobiles? The role of integrated marketing communications in the marketing of automobiles such as the Mazda Protege and MAZDA6 had a major impact of Mazda as a company. For each car (model), they made an exhaustive market research, they studied what were the best channels to deliver a message and what was the market looking for.Establishing market objectives that Mazda wanted was to increase their sales by repositioning the Protege model and the brand as a whole, giving it a new younger look. Mazda targeted people around 20-30, who wanted something hip, fun and new but at the same time reliable and affordable. When they launch the Mazda6 the campaign targeted a different market because it was a new model. They wanted people that were different from the other car models that they had in the market, a person that was loo king for luxury and comfort.The Integrated Marketing Communications plan for the protege tried to position it as a car for the youth, playful and hip, something different for the market, the other brands were not considering the needs of young women. Mazda tried to market the Mazda6 as a refined, sporty car, for a more mature audience who were looking for luxury. The marketing mix was strategy, which promoted the car in all the channels the target market most likely visit.Evaluation of the campaign: after proving the campaign of the protege they made some adjustments to the IMC plan, developing a stronger campaign and finding in the way the motto of the whole brand, Zoom-Zoom. 2. Evaluate Mazda’s decision to drop the â€Å"Get in. Be Moved’ tagline for the Protege and adopt the ‘Zoom-Zoom† theme for its advertising. Mazda’s decision to drop the â€Å"Get In. Be Moved’ tagline for the Protege and adopt the â€Å"Zoom-Zoom† theme for it s advertising was a great idea. It made it easier to identify with the brand.Customers could not identify with the â€Å"Get In.  Be Moved† when Mazda rolled out with the â€Å"Zoom-Zoom† them. They could not use both ads because it was sending two different messages to their customers. When Mazda first came out with the â€Å"Zoom-Zoom† ad it was just for one car model. We think it was a great idea that they made it unison across the line for all their car brands. Once someone here the â€Å"Zoom-Zoom† they could identify with the brand. 3. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6MAZDA6 was thought as one of the most important launches in Mazda’s history. It competes the mid-size segment of automobile market where most cars sell for around $25,000. MAZDA6’s target customer in this segment is a mid-30s car enth usiast, although not to the extreme, who lives an active lifestyle. The advertising strategy used by Mazda Company should focus on those target customers. From the positive side, the advertising strategy for the MAZDA6 is that it departed from the approach used for the Protege, as it involved what the company describes as a â€Å"more mature† effort.The strategy used by Mazda for the MAZDA6 utilized a heavily integrated communications program. Print advertising accounted for 12 percent of the overall budget with ads being run in â€Å"enthusiast† magazines as well as in lifestyle magazines and newspapers. However, from the negative side, the advertising strategy for the MAZDA6 is that the advertising failed to highlight the difference between MAZDA6 and the sedans under other brand such as Honda. Customers may have knowledge about the MAZDA6 are less mature than the Protege.From their advertising, it will let customers feel unsure about both the Protege and MAZDA6, if the â€Å"Zoom-Zoom† line showed up in the campaigns. Also, the advertising has broadly printed. The advertising is not precise enough on MAZDA6’s target customers, if the advertising was used on ESPN. The target customer of ESPN may conflict with the decision to use a more mature and less playful approach for the MAZDA6. In all, the strategy Mazda is using to advertise the new MAZDA6 sports sedan was unable to fully satisfy with its mission. I do not agree with the decision to use a more mature and less playful approach for the MAZDA6.First of all, the new MAZDA6 is sports sedan. Both MAZDA6 and Protege are highly similar to each other in performance. Meanwhile, compared with MAZDA6’s competitors, the decision to use a more mature and less playful approach for the MAZDA6 is almost the same to others. The MAZDA6 is difficult to be recognized by customers. Also, the MAZDA6’s target customers are the mid-30s. This mid-30s generally consists of mature and pl ayful.If the decision is about using a more mature and less playful approach for the MAZDA6, its target customers  may be mid-40s instead of mid-30s. Therefore, I do not agree with the current decision to use a more mature and less playful approach for the MAZDA6. 4. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? If I had to give some recommendations at Mazda’s people about the marketing communication strategy they need to follow, I could given to them the below suggestions: Mazda needs to be focused individual to everyone target group that they want to be addressed.Every car is not for everyone, so they need to use different ways to attract different group of people. Mazda need to separate the marketing plans, depending the average wage of the consumers, the age, the sex, the lifestyle, and the country that they want to sell a model or the season. Mazda needs to be part of the peopleâ₠¬â„¢s life. The only way to achieve that is to try hard to promote its product as much they can with no stop for long time. Mazda’s people need to use the TV commercial and the ads to play in the screen hours that the consumers are home and can watch them.They need to use social media via Internet and â€Å"share† their products online. In our days the majority of the people, it doesn’t matter the age use the Internet and they affected from that. Also, they can use blogs online to express new ideas about their models or to ask about people opinion. Furthermore, Mazda can inform the old customers or people who haven’t tried yet the experience of this brand with newsletters at their homes, about news from the car market and specific for the Mazda Company.To continue with, Mazda can try to â€Å"invite† people who used in the past Mazda or new customers for seminars and talk to them about new models and new technology. Also, they can give them the cha nce for test drive in new cars with no any cost. The secret of the successful marketing communication strategy is the motivation and the trust that you can transfer to the consumers inside your promotion and your advertisement. That is not easy and takes time and need a lot of patient from Mazda to achieve this goal.

The Rabbit Proof Fence Analysis - 1052 Words

The playwright, No Sugar, published in 1986 and written by Jack Davis, follows the lives of the noongar Millimurra family and their determined stand against the unjust white government protection policy in Australia. The protection policy is attempting to alienate the ‘white people’ from the aboriginals, and conform them to their rules during the 1930’s. The film on the other hand, The Rabbit Proof Fence (TRPF), released in 2002 and directed by Phillip Noyce, is the suspenseful story of three young girls, Molly, Gracie, and Daisy who were torn from their home to be forced to train as domestic servants. It follows their harrowing 1,500-mile-long journey from the Moore River settlement back to their home along the rabbit proof fence. Both†¦show more content†¦Through Jimmy’s perspective, and in another argument with Mr Neville, he states that â€Å"you wetjalas don’t want us ‘ere, don’t want our kids at the same school as your ki ds†¦Ã¢â‚¬â„¢. The term wetjalas means a corruption of the English term ‘white fellow’, and Jimmy is pointing out to the audience that even though Mr Neville is the Chief ‘protector’ he wants to alienate himself and the white people from interacting with the aboriginal people as much as he can. Through the utilisation of the generic conventions of characterisation and emotive language, the harsh true reality of what aboriginals face every day, and how their voice is nothing compared to a white person, is shown through the Jimmy’s discriminated perspective. Phillip Noyce has employed the generic film conventions of camera angle and shot to unveil the harsh reality of racism from the discriminated perspectives of Molly, Gracie, and Daisy. During the scene of ‘Meeting Mr Neville’, a high camera angle has been used between Molly and Mr Neville to show Mr Neville’s demeaning dominance over Molly and the aboriginal people themselves. This angle makes Molly appear vulnerable and small against the stark contrast of the domineer stance Mr Neville has. When the girls were being viciously snatched away from their parents, a closeup of constable Riggs was taken. The closeup features Riggs snarling and aggressive facial features as he takesShow MoreRelatedRabbit Proof Fence Analysis985 Words   |  4 PagesThe Rabbit Proof Fence, a film by Phillip Noyce (2002) presents the story of 3 young aboriginal girls being forced away from their family to the Moore river settlement and their struggle against a white government to return t o their home along the rabbit proof fence. Noyce uses generic conventions to view the idea of racism against aborigines in Australia from a particular perspective. The perspective of an aboriginal mother a native child and a caucasian are all exhibited to prove the events ofRead MoreMovie Analysis : Rabbit Proof Fence1502 Words   |  7 Pagessee me after he failed to recapture two runaway girls. 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