«Starring Night»

 «Starring Night » Introduction The painting captures similar themes when analyzed at surface level as well as in relation to the artist’s life. Van Gogh was schizophrenic, yet he managed to make beautiful art. Starring Night is a painting that epitomizes restlessness or turbulence; this was a reflection of the artist’s state of mind.Advertising We will write a custom essay sample on  «Starring Night » specifically for you for only $16.05 $11/page Learn More Description of the painting An initial observation of the painting reveals an expansive sky; it accounts for most of the space in the painting. Van Gogh probably called the piece ‘Starring Night’ because bright stars are a prominent feature. White and yellow light surround them while a glaring moon also stands alongside them. In between the moon and the stars are swirls which are a combination of dark and light colors; some are black, others green, yellow, dark and light blue, and to some ext ent white. However, the predominant color is blue, which is the color of the sky. Underneath the sky, one can see a village where some houses, hills as well as other physical features are located. The hills are so tall that they appear to merge with the sky. The painting also has a tree that also stretches to the sky; it is the tallest feature in the village. Gogh’s brushstrokes in the hills as well as the trees face upwards, as though to suggest that the sky is what matters. The pine tree is black, dark green and brown. Since this feature is at the foreground of the painting, it affects one’s overall perception of it. A few houses can be seen clustering next to each other. No human beings are in the Starring Night; this may probably be because most of them were asleep. The most outstanding building is a church, whose spire also points to the sky (Museum Of Modern Art 1). Overall, the interaction of the colors, lines and paintings in the picture gives an impression of restlessness. Analysis Background of the painting It is likely that the theme of turbulence and restlessness reflected Van Gogh’s state of mind. The artist was mentally ill and even did this work of art in an asylum. He struggled with so many aspects of his life. For instance, a special lady rejected him and told him that she would never marry him. He was thrown out of art galleries in Paris. The artist had an abysmal financial situation since he depended on his brother, Theo, for sustenance. His many career changes were fruitless, and he was not making any money as an artist. People misunderstood Gogh; members of his township Arles wanted to ban him from the village after he developed an ear infection.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More He did not even have friends because he always embarrassed or argued with them. Clearly, Van Gogh was an isolated man who could no t find comfort in many things. His experiences in the past led him to a turbulent state of mind. This situation was so serious that it manifested in schizophrenia. One can thus assert that the painting was a reflection of what the artist was going through in his mind. Alternatively, the theme of restlessness may also have been indicative of the dissatisfaction with his situation at the asylum and the longing for normalcy. Perhaps Gogh wanted to go out into the Starring Night and enjoy all the wonderful visuals first hand. However, all he could do was admire the view from his window or use supervised visits around the garden in the asylum (Brooks 29). The effect of lines and color Lines in any work of art show motion. Therefore, when one looks at the way lines in the sky swirl around the moon and the stars, one thinks of movement. Since most of the lines in the painting are not heading in one direction, then one can deduce a mood of restlessness. The choice of color in the painting i s also an indication of the painter’s mood. Warm colors, like yellow, are only present in minimal quantities. The most predominant color is blue, which is a cool color. This color is primarily responsible for the darkness and mystery of the piece. Nonetheless, the blue color has a dark hue, in that it is not the typical sky blue. This one mirrors the color of the sky at night as it is blue-black. If the artist had left the sky uninterrupted by dark lines, then it would have given off a serene or even dreamy feel. The mixture of the dark and cool colors in the form of lines and shades is what contributes to a feeling of turbulence (MacDonald 15). As mentioned earlier, the colors in the picture are bold and captivating. The moon and starts each have bright hues that are hard to ignore. In one of his letters to his sister, he asserted that the stars had a peculiar brilliance, which â€Å"warranted for more than white dots on a blue-black surface† (Van Gogh Museum 76). One may deduce that this artist saw things in a different way through the use of color. Most artists in his era were realists, and his countrymen were quite conservative in their use of color. Most realists relied on pale color and soft, thin lines to create texture. However, Gogh created a new approach to texture by using bold brush strokes. The artists did not paint to please others but he stuck to what he felt was right. Vincent’s preference for bold color was something new and refreshing. Even the way he drew stars was quite unique. The palate in ‘Starring Night’ was substantially different from the palate combinations of other French artists like Millet. In fact, Gogh started out with contemporary influences but quickly changed after he discovered Japanese art. Japanese art had a profound influence on the painter. The artist was defiant and brave in his work since he was willing to pursue trajectories that others shunned. These color choices and the artistsâ₠¬â„¢ past life prove that he was indeed a restless individual. He was not satisfied with the status quo and sought ways to explore new avenues.Advertising We will write a custom essay sample on  «Starring Night » specifically for you for only $16.05 $11/page Learn More Choice of features Van Gogh was a spiritual man; in fact, he was so committed to his vocation that it turned into an obsession. This was part of the reason why the artist was sent out of the mission school. Additionally, Gogh’s father was a spiritual minister. When the artist tried to follow in his footsteps, he failed dismally. In the painting, the spire of the church building is the tallest man-made feature. However, its height comes nowhere near that of the cypress tree. The tip of this tree makes contact with sky. One can interpret these two features in light of Gogh’s life. He may have sought solace in the church, but did not find it there. His experiences at the missio n may have shown him that one cannot find spiritual fulfillment in other men. In the painting, the church is a man-made creation. Even though its builders tried to make it as tall as possible, they could not reach the sky. One may construe the sky to symbolize the heavens. Therefore, Gogh was saying that man’s efforts were not sufficient to establish contact with the heavens. On the other hand, if one sought God in nature, one was likely to find him. The cypress tree was tall enough to reach the skies. One may deduce that the author could not find support in a spiritual establishment. He may have been criticizing the existing religious order. Once again, the theme of restlessness comes into play because he is not happy with where he is spiritually, so he must look for answers elsewhere. In line with these sentiments is the fact that the hills appear to face the opposite direction of the church spire. They mirrored a real physical feature in Gogh’s country; they were ca lled Les Alpilles Mountains. Their opposition to the prevailing order may be regarded as proof of the artists’ opinion about the church. The manner in which the images in the diagram have been represented is indicative of the theme of restlessness as well. The stars seem to be bursting out of the sky. Furthermore, the cypress tree looks like it is touching the sky. Even the moon looks like it is covered by a yellow ball. Clearly, these are not conventional representations of the night sky. An artist who was faithful to nature would have revised his choice of color, lines and technique to reflect the actual appearance of the sky; however, Gogh was not such an artist (Boime 55). He was rebellious, and when he had a point to make, he did not hesitate to make it. His use of proportions and the way he drew was a reflection of the artist’s style. Gogh was not satisfied with a mere imitation of nature. This means he was agitated by this approach, so he chose another one that would not reflect contemporary work. Therefore, his approach to art was one that caused turbulence. One of the artists’ centerpieces in the painting is the cypress tree. A lot can be deduced from this choice in features that reflects the state of turbulence in his mind. During Gogh’s time, Cypress trees were common in cemeteries. Additionally, the tree seems to connect the earth and the heavens.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More One may assert that his selection of the tree was indicative of his ideas about death. The painter was at a place where he could not decide whether he wanted to live or die. By choosing a centerpiece that is found in cemeteries, Gogh was thinking about death. The tree touched the heavens because when one dies, one leaves earth and goes to the heavens. The artist was thinking about death but was ambivalent about it. It is likely that the intense movement in the painting reflected this indecision concerning whether he should live or die. There was turbulence in his conscious about the matter. Later, the artist made up his mind about death and committed suicide. He chose death over a life of misery. At the time of painting ‘Starring Night’, the cypress tree reflected the confusion in his conscious about death. Overall, the piece has so many features to analyze that it is possible to become overwhelmed with the process. Trees, hills, houses, stars, the moon, the sky and oth er features are present in the painting. One must determine why the artist selected so many features. It is likely that he would only convey his message if he amalgamated all these aspects together. However, the circular motions and the spiral effect in the sky are what carry the theme. Therefore, the point of emphasis in the painting gives an indication of what one should focus on; in this case it is turbulence. Painting technique From the image, one can deduce that the artist used decisive bush strokes to color his piece. This practice was not common in his society. Impressionist artists relied on a method of drawing that involved joining several dots together to form the impression of color. However, Gogh got bored of this style when living in Paris. He devised his own method of painting that was quite different from the rest. These decisive brush strokes contribute towards the turbulence of the piece. It would have been quite difficult to convey that sentiment if the author util ized the impressionist method in ‘Starring Night’. The decisiveness of the brush strokes was crucial in creating a feeling of chaos or turbulence. The circular lines needed to be in unison with another in order to have this effect. Using joined dotes, like the impressionists, would have been insufficient to create this effect (Hulsker 93). Conclusion Starring night as a work of art carries forward the theme of restlessness. This is evident in the artist’s use of color. He mixes cool colors with dark ones in a manner that creates this mood. Additionally, his painting technique which involves decisive brush strokes also testifies to the turbulence of the piece. His choice of objects and emphasis reflects the turbulence in the artist’s mind. The cypress tree was an indication of his confusion about death. The unconventional stars were an indication of the turbulence in his life. He was also unconventional like the stars, and this led to his isolation. This pa inting’s theme is an expression of the artists’ life. Boime, Albert. Van Gogh: Starry Night: Art history in detail. NY: Voyager, 1996. Print. Brooks, David. Starry Night. Amsterdam: Brooks, 2012. Print. Hulsker, Jan. The complete Van Gogh: paintings, drawings, sketches. NY: Random House, 1986. Print. MacDonald, Mary. â€Å"Who was Vincent?† Artist’s Monthly 1.6(1990): 15. Print. Museum Of Modern Art. 2013. Vincent Van Gogh: The Starring Night, June 1889. 2013. Web. https://www.moma.org/collection/works/79802 Van Gogh Museum. 2013. Vincent Van Gogh letters. 2013. Web. http://vangoghletters.org/vg/letters/let782/letter.html

Personal Application Assignment Essay Example | Topics and Well Written Essays - 1000 words

Personal Application Assignment - Essay Example I had very confusing experience in the sense that I felt that my colleagues at other departments were actually creating issues which were hindering in achievement of my objectives. I tried hard to meet my targets on time and worked closely with my customers to understand their actual requirements and as to how my organization can actually support them. However, whenever I used to forward my recommendations to other departments basically responsible for ensuring that the customers receive what they want started to create problems for me. I was specially a target because of my ability to achieve my targets and compete aggressively with my colleagues in order to develop a better career for myself and ensure a quick progression on the organizational ladder. I however, felt that my colleagues did not liked the way I started to progress in our organization. Looking back at this experience, I often feel that I should not have been involved in the overall organizational politics as it hindered my progress on a career which I liked much. I was under the impression that the individuals within an organization often support their fellow workers in order to help them to achieve the organizational objectives and in the process also allow individuals to fulfill their own objectives. However, I believe I was wrong because I failed to recognize the importance of informal networks and how they can actually affect an individual’s performance and career progression. I also believe that other departments were also struggling to meet their own targets and fulfill their own part of the responsibility. However, due to the lack of organizational attention and negligence by higher management have probably resulted into the culmination of an attitude which de-motivated them and they were hardly contributing positively towards the achievement of

Guest Speaker Essay Example | Topics and Well Written Essays - 500 words - 3

Guest Speaker - Essay Example Martin. One of the primary weaknesses of the speech was the speakers delivery of his address. It was not enthusiastic enough and it infected his audience to feel the same lukewarm reception and involvement throughout the exercise. It appears like Martin - in his outline of his life, his causes, personal crusades, problems and triumphs feels disconnected from his lifes narrative. He was like reciting a life story of another person. He delivered each bit of information in a monotonous way, as if reading from a book and not from personal memory. It became hard to catch an emotion like sadness or righteous indignation when he found that his community lacked infrastructures like decent sidewalks or safe parks for the children, for instance; or, joy for crucial moments such as the several turning points of his career and for admiration of the people he looked up to and have shaped his growth as a person. It was an unfeeling way to deliver a narrative that actually talks about the speakers own lif e. It is easy to conclude that Martin is merely going through the motions of being a speaker. He merely played his role by saying his piece and that was it. There should have been some effort at engaging his audience as well. He should have taken time doing some research about those people sitting and listening to his message, and integrated the information in the way he shared his life experiences. It could have given him enough empathy in order to say what are relevant, what are useful and what are interesting to the audience. Of course, he was invited as a guest speaker in order for him to talk about what he has done with his life. So it is the audience duty to pay attention and learn whatever piece of information and wisdom being imparted. However, I believe that a speaker has this rare opportunity given to him to inspire people. Martin was given a platform in order to deliver a message and people are willing to listen. He should have asked himself prior to his

50 First Dates Essay Example for Free

50 First Dates Essay The movie 50 First Dates is a romantic comedy film directed by Peter Segal. The movie is a notion of a day that keeps repeating itself. However, in this movie the recycling takes place entirely inside the mind of Lucy Whitmore played by Drew Barrymore. Barrymore plays a young woman who was in an accident that caused her to suffer from Goldfield Syndrome, a fictional form of anterograde amnesia in which each day’s events disappear from her memory overnight. This is caused by damage to the hippocampus, inside the temporal lobe, as the hippocampus controls memory functions. Furthermore,she also innocently believes every day to be the birthday of her father which happens to be the day of the accident. In order to shield her from the pain of repeatedly learning about the accident, Marlin and Lucy’s brother, re-enact the activities of Marlin’s birthday every day. The character Oola is a friend of Sandler, whom helps come up with clever ideas to help Lucy fall in love with Henry everyday. Oola is affecting his neurotransmitters by the daily use of marijuana. Marijuana works as an agonist, in this movie. Adam Sandler, a womanizing marine life veterinian whom cares for animals in an aquatic amusement park has too many sexual conquests until he realizes that he is falling in love with Lucy. Sandler, sheds his philandering ways and devises new ways to meet her again every day, hoping that one day she will retain her memories and feelings for him. He eventually convinces Marlin that hiding the truth from Lucy is worse than explaining it to her each day, so they begin to leave video tapes for her to watch each morning, explaining her situation and her relationship with Henry. Lucy also writes notes to herself in a diary. Over time, she begins to reciprocate Henry’s feelings, even accepting his marriage proposal. Lucy is surrounded by a great deal of support and love throughout her dilemma. Lucy also receives deception from her brother and father and the basically the whole town because they protect her from knowing the truth. Personal Reflection: The results of this movie provide evidence that people suffer with anterograde amnesia which can effectively evaluate aspects of their quality of life and that the quality of communication life style. This movie also provides evidence that people with Amnesia also refers to an inability to recall information that is stored in memory. The causes of amnesia may be organic or functional. Organic causes may include brain damage through injury, or the use of specific drugs but usually sedative drugs. Amnesia may be one of the symptoms of some degenerative brain diseases, such as Alzheimer’s disease. Functional causes are psychological factors, such as defense mechanisms. People with amnesia also find it hard to imagine the future, because our constructions of future scenarios are closely linked to our recollections of past experiences. Researchers from Washington University in St. Louis used advanced brain imaging techniques to show that remembering the past and envisioning the future may go hand in hand with each process sparking strikingly similar patterns of activity within precisely the same broad network of brain regions. Fortunately, in the majority of cases amnesia resolves itself without treatment. However, if an underlying physical or mental disorder is present, it should be treated. Psychotherapy may sometimes be effective for some patients. Hypnosis can be an effective way of recalling memories that have been forgotten. Family support is crucial in helping a patient with amnesia get better. Psychologists and psychiatrists say that reality orientation aids may help to nudge patients back into their environment if they are surrounded with familiar objects, photographs, smells, and sounds. Personal Implications: In 50 First dates, it was designed to tell the story of Lucy a woman whom suffers from a severe memory loss and can not remembered anything that is happening but remembers the past. Goldfield’s syndrome is a fictive name for a specific form of Anterograde amnesia used in the romantic comedy. The condition causes Lucy to lose of all her memories of the day, save the memories prior to the accident, due to that she is unable to convert her short-term memories to her long-term memories during her sleep. This results in her waking up every day believing it is the day of the accident, October 13, 2002. So, while the name is fiction, it is based upon a real condition. The neurological condition that Lucy suffers from, Goldfield Syndrome, is entirely fictional. True anterograde amnesia affects either short-term memory, which can last minutes or seconds, or intermediate-term memory, which can last days or weeks. Although, falling asleep has nothing to do with the condition, and sleep actually intensifies many chemical effects which help memory.

London After the Fire Essay -- British History, Annus Mirabilis

Depending on how you view life will influence how you feel about the city you live in. People who live an honest life and see the glass half full will be more hopeful about tragedies. People who do not live an honest life and see the glass half empty will be more disparaging during tragedies. An optimist will also look at tragedy as a time of rebuilding where a pessimist will look at the same tragedy as life as we know it over. In this essay I will describe the view of London from Dyden's Annus Mirabilis and Pepys' Diary, I will discuss what each excerpt have in common and what differs with regards to the representation of the Great Fire of 1666, I will display each author's attitude toward the city, the nation and its people and finally showcase which writer is more optimistic of the city's future. By the very first line in Annus Mirabilis you can see that the author viewed the city before the fire as a great city that has made a turn for the worst "Yet London, empress of the northern clime, By an high fate thou greatly didst expire" (2085, 1-2). Dryden felt the city had claimed too much fame and possibly too much sin. This poem is remnant of the story from the bible of Sodom and Gomorrah because those cities were destined to be destroyed by God for the people of the cities sinful nature. Dryden must have believed London needed to suffer the same fate, but instead of being completely destroyed and gone forever London is not entirely burned and is rebuilt better than it was before "Great as the world's, which at the death of time Must fall, and rise a nobler frame by fire" (2085, 3-4). Looking into how Pepys feels about London it is a bit more difficult to decipher because he is writing... ...d this will keep him from having the sky come crashing down if everything does not turn out as he believes it will. In this essay, I have described the view of London from Dyden's Annus Mirabilis and Pepys' Diary. I have also discussed what each excerpt has in common and what differs with regards to the representation of the Great Fire of 1666. I have depicted each author's attitude toward the city, the nation and its people and finally showcased Dryden as the more optimistic writer with regards to the city's future. Remembering to look at the positive side of things when there is a tragedy is sometimes what makes us resilient enough to rise out of the ashes and rebuild. Every place on earth experiences tragedy and it is not the tragedy that defines people, but it is the actions they take afterwards that stakes claim in who they really are. London After the Fire Essay -- British History, Annus Mirabilis Depending on how you view life will influence how you feel about the city you live in. People who live an honest life and see the glass half full will be more hopeful about tragedies. People who do not live an honest life and see the glass half empty will be more disparaging during tragedies. An optimist will also look at tragedy as a time of rebuilding where a pessimist will look at the same tragedy as life as we know it over. In this essay I will describe the view of London from Dyden's Annus Mirabilis and Pepys' Diary, I will discuss what each excerpt have in common and what differs with regards to the representation of the Great Fire of 1666, I will display each author's attitude toward the city, the nation and its people and finally showcase which writer is more optimistic of the city's future. By the very first line in Annus Mirabilis you can see that the author viewed the city before the fire as a great city that has made a turn for the worst "Yet London, empress of the northern clime, By an high fate thou greatly didst expire" (2085, 1-2). Dryden felt the city had claimed too much fame and possibly too much sin. This poem is remnant of the story from the bible of Sodom and Gomorrah because those cities were destined to be destroyed by God for the people of the cities sinful nature. Dryden must have believed London needed to suffer the same fate, but instead of being completely destroyed and gone forever London is not entirely burned and is rebuilt better than it was before "Great as the world's, which at the death of time Must fall, and rise a nobler frame by fire" (2085, 3-4). Looking into how Pepys feels about London it is a bit more difficult to decipher because he is writing... ...d this will keep him from having the sky come crashing down if everything does not turn out as he believes it will. In this essay, I have described the view of London from Dyden's Annus Mirabilis and Pepys' Diary. I have also discussed what each excerpt has in common and what differs with regards to the representation of the Great Fire of 1666. I have depicted each author's attitude toward the city, the nation and its people and finally showcased Dryden as the more optimistic writer with regards to the city's future. Remembering to look at the positive side of things when there is a tragedy is sometimes what makes us resilient enough to rise out of the ashes and rebuild. Every place on earth experiences tragedy and it is not the tragedy that defines people, but it is the actions they take afterwards that stakes claim in who they really are.

Mazda Case, Advertisment And Promotion

1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protà ©gà © and MAZDA6. How is each IMC element used to market automobiles? The role of integrated marketing communications in the marketing of automobiles such as the Mazda Protà ©gà © and MAZDA6 had a major impact of Mazda as a company. For each car (model), they made an exhaustive market research, they studied what were the best channels to deliver a message and what was the market looking for.Establishing market objectives that Mazda wanted was to increase their sales by repositioning the Protà ©gà © model and the brand as a whole, giving it a new younger look. Mazda targeted people around 20-30, who wanted something hip, fun and new but at the same time reliable and affordable. When they launch the Mazda6 the campaign targeted a different market because it was a new model. They wanted people that were different from the other car models that they had in the market, a person that was looking for luxury and comfort.The Integrated Marketing Communications plan for the protà ©gà © tried to position it as a car for the youth, playful and hip, something different for the market, the other brands were not considering the needs of young women. Mazda tried to market the Mazda6 as a refined, sporty car, for a more mature audience who were looking for luxury. The marketing mix was strategy, which promoted the car in all the channels the target market most likely visit.Evaluation of the campaign: after proving the campaign of the protà ©gà © they made some adjustments to the IMC plan, developing a stronger campaign and finding in the way the motto of the whole brand, Zoom-Zoom. 2. Evaluate Mazda’s decision to drop the â€Å"Get in. Be Moved’ tagline for the Protà ©gà © and adopt the ‘Zoom-Zoom† theme for its advertising. Mazda’s decision to drop the â€Å"Get In. Be Moved’ tagline for the Protegà © and adop t the â€Å"Zoom-Zoom† theme for its advertising was a great idea. It made it easier to identify with the brand. Customers could not identify with the â€Å"Get In.Be Moved† when Mazda rolled out with the â€Å"Zoom-Zoom† them. They could not use both ads because it was sending two different messages to their customers. When Mazda first came out with the â€Å"Zoom-Zoom† ad it was just for one car model. We think it was a great idea that they made it unison across the line for all their car brands. Once someone here the â€Å"Zoom-Zoom† they could identify with the brand. 3. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6?MAZDA6 was thought as one of the most important launches in Mazda’s history. It competes the mid-size segment of automobile market where most cars sell for around $25,000. MAZDA6’s target custom er in this segment is a mid-30s car enthusiast, although not to the extreme, who lives an active lifestyle. The advertising strategy used by Mazda Company should focus on those target customers. From the positive side, the advertising strategy for the MAZDA6 is that it departed from the approach used for the Protà ©gà ©, as it involved what the company describes as a â€Å"more mature† effort.The strategy used by Mazda for the MAZDA6 utilized a heavily integrated communications program. Print advertising accounted for 12 percent of the overall budget with ads being run in â€Å"enthusiast† magazines as well as in lifestyle magazines and newspapers. However, from the negative side, the advertising strategy for the MAZDA6 is that the advertising failed to highlight the difference between MAZDA6 and the sedans under other brand such as Honda. Customers may have knowledge about the MAZDA6 are less mature than the Protà ©gà ©.From their advertising, it will let customer s feel unsure about both the Protà ©gà © and MAZDA6, if the â€Å"Zoom-Zoom† line showed up in the campaigns. Also, the advertising has broadly printed. The advertising is not precise enough on MAZDA6’s target customers, if the advertising was used on ESPN. The target customer of ESPN may conflict with the decision to use a more mature and less playful approach for the MAZDA6. In all, the strategy Mazda is using to advertise the new MAZDA6 sports sedan was unable to fully satisfy with its mission. I do not agree with the decision to use a more mature and less playful approach for the MAZDA6.First of all, the new MAZDA6 is sports sedan. Both MAZDA6 and Protà ©gà © are highly similar to each other in performance. Meanwhile, compared with MAZDA6’s competitors, the decision to use a more mature and less playful approach for the MAZDA6 is almost the same to others. The MAZDA6 is difficult to be recognized by customers. Also, the MAZDA6’s target customers a re the mid-30s. This mid-30s generally consists of mature and playful. If the decision is about using a more mature and less playful approach for the MAZDA6, its target customers  may be mid-40s instead of mid-30s.Therefore, I do not agree with the current decision to use a more mature and less playful approach for the MAZDA6. 4. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? If I had to give some recommendations at Mazda’s people about the marketing communication strategy they need to follow, I could given to them the below suggestions: Mazda needs to be focused individual to everyone target group that they want to be addressed.Every car is not for everyone, so they need to use different ways to attract different group of people. Mazda need to separate the marketing plans, depending the average wage of the consumers, the age, the sex, the lifestyle, and the country that they want to sell a model or the season. Mazda needs to be part of the people’s life. The only way to achieve that is to try hard to promote its product as much they can with no stop for long time. Mazda’s people need to use the TV commercial and the ads to play in the screen hours that the consumers are home and can watch them.They need to use social media via Internet and â€Å"share† their products online. In our days the majority of the people, it doesn’t matter the age use the Internet and they affected from that. Also, they can use blogs online to express new ideas about their models or to ask about people opinion. Furthermore, Mazda can inform the old customers or people who haven’t tried yet the experience of this brand with newsletters at their homes, about news from the car market and specific for the Mazda Company.To continue with, Mazda can try to â€Å"invite† people who used in the past Mazda or new customers for seminars and talk to them about new models and new technology. Also, they can give them the chance for test drive in new cars with no any cost. The secret of the successful marketing communication strategy is the motivation and the trust that you can transfer to the consumers inside your promotion and your advertisement. That is not easy and takes time and need a lot of patient from Mazda to achieve this goal. Mazda Case, Advertisment And Promotion Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protege and MAZDA6. How is each IMC element used to market automobiles? The role of integrated marketing communications in the marketing of automobiles such as the Mazda Protege and MAZDA6 had a major impact of Mazda as a company. For each car (model), they made an exhaustive market research, they studied what were the best channels to deliver a message and what was the market looking for.Establishing market objectives that Mazda wanted was to increase their sales by repositioning the Protege model and the brand as a whole, giving it a new younger look. Mazda targeted people around 20-30, who wanted something hip, fun and new but at the same time reliable and affordable. When they launch the Mazda6 the campaign targeted a different market because it was a new model. They wanted people that were different from the other car models that they had in the market, a person that was loo king for luxury and comfort.The Integrated Marketing Communications plan for the protege tried to position it as a car for the youth, playful and hip, something different for the market, the other brands were not considering the needs of young women. Mazda tried to market the Mazda6 as a refined, sporty car, for a more mature audience who were looking for luxury. The marketing mix was strategy, which promoted the car in all the channels the target market most likely visit.Evaluation of the campaign: after proving the campaign of the protege they made some adjustments to the IMC plan, developing a stronger campaign and finding in the way the motto of the whole brand, Zoom-Zoom. 2. Evaluate Mazda’s decision to drop the â€Å"Get in. Be Moved’ tagline for the Protege and adopt the ‘Zoom-Zoom† theme for its advertising. Mazda’s decision to drop the â€Å"Get In. Be Moved’ tagline for the Protege and adopt the â€Å"Zoom-Zoom† theme for it s advertising was a great idea. It made it easier to identify with the brand.Customers could not identify with the â€Å"Get In.  Be Moved† when Mazda rolled out with the â€Å"Zoom-Zoom† them. They could not use both ads because it was sending two different messages to their customers. When Mazda first came out with the â€Å"Zoom-Zoom† ad it was just for one car model. We think it was a great idea that they made it unison across the line for all their car brands. Once someone here the â€Å"Zoom-Zoom† they could identify with the brand. 3. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6MAZDA6 was thought as one of the most important launches in Mazda’s history. It competes the mid-size segment of automobile market where most cars sell for around $25,000. MAZDA6’s target customer in this segment is a mid-30s car enth usiast, although not to the extreme, who lives an active lifestyle. The advertising strategy used by Mazda Company should focus on those target customers. From the positive side, the advertising strategy for the MAZDA6 is that it departed from the approach used for the Protege, as it involved what the company describes as a â€Å"more mature† effort.The strategy used by Mazda for the MAZDA6 utilized a heavily integrated communications program. Print advertising accounted for 12 percent of the overall budget with ads being run in â€Å"enthusiast† magazines as well as in lifestyle magazines and newspapers. However, from the negative side, the advertising strategy for the MAZDA6 is that the advertising failed to highlight the difference between MAZDA6 and the sedans under other brand such as Honda. Customers may have knowledge about the MAZDA6 are less mature than the Protege.From their advertising, it will let customers feel unsure about both the Protege and MAZDA6, if the â€Å"Zoom-Zoom† line showed up in the campaigns. Also, the advertising has broadly printed. The advertising is not precise enough on MAZDA6’s target customers, if the advertising was used on ESPN. The target customer of ESPN may conflict with the decision to use a more mature and less playful approach for the MAZDA6. In all, the strategy Mazda is using to advertise the new MAZDA6 sports sedan was unable to fully satisfy with its mission. I do not agree with the decision to use a more mature and less playful approach for the MAZDA6.First of all, the new MAZDA6 is sports sedan. Both MAZDA6 and Protege are highly similar to each other in performance. Meanwhile, compared with MAZDA6’s competitors, the decision to use a more mature and less playful approach for the MAZDA6 is almost the same to others. The MAZDA6 is difficult to be recognized by customers. Also, the MAZDA6’s target customers are the mid-30s. This mid-30s generally consists of mature and pl ayful.If the decision is about using a more mature and less playful approach for the MAZDA6, its target customers  may be mid-40s instead of mid-30s. Therefore, I do not agree with the current decision to use a more mature and less playful approach for the MAZDA6. 4. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? If I had to give some recommendations at Mazda’s people about the marketing communication strategy they need to follow, I could given to them the below suggestions: Mazda needs to be focused individual to everyone target group that they want to be addressed.Every car is not for everyone, so they need to use different ways to attract different group of people. Mazda need to separate the marketing plans, depending the average wage of the consumers, the age, the sex, the lifestyle, and the country that they want to sell a model or the season. Mazda needs to be part of the peopleâ₠¬â„¢s life. The only way to achieve that is to try hard to promote its product as much they can with no stop for long time. Mazda’s people need to use the TV commercial and the ads to play in the screen hours that the consumers are home and can watch them.They need to use social media via Internet and â€Å"share† their products online. In our days the majority of the people, it doesn’t matter the age use the Internet and they affected from that. Also, they can use blogs online to express new ideas about their models or to ask about people opinion. Furthermore, Mazda can inform the old customers or people who haven’t tried yet the experience of this brand with newsletters at their homes, about news from the car market and specific for the Mazda Company.To continue with, Mazda can try to â€Å"invite† people who used in the past Mazda or new customers for seminars and talk to them about new models and new technology. Also, they can give them the cha nce for test drive in new cars with no any cost. The secret of the successful marketing communication strategy is the motivation and the trust that you can transfer to the consumers inside your promotion and your advertisement. That is not easy and takes time and need a lot of patient from Mazda to achieve this goal.

The Rabbit Proof Fence Analysis - 1052 Words

The playwright, No Sugar, published in 1986 and written by Jack Davis, follows the lives of the noongar Millimurra family and their determined stand against the unjust white government protection policy in Australia. The protection policy is attempting to alienate the ‘white people’ from the aboriginals, and conform them to their rules during the 1930’s. The film on the other hand, The Rabbit Proof Fence (TRPF), released in 2002 and directed by Phillip Noyce, is the suspenseful story of three young girls, Molly, Gracie, and Daisy who were torn from their home to be forced to train as domestic servants. It follows their harrowing 1,500-mile-long journey from the Moore River settlement back to their home along the rabbit proof fence. Both†¦show more content†¦Through Jimmy’s perspective, and in another argument with Mr Neville, he states that â€Å"you wetjalas don’t want us ‘ere, don’t want our kids at the same school as your ki ds†¦Ã¢â‚¬â„¢. The term wetjalas means a corruption of the English term ‘white fellow’, and Jimmy is pointing out to the audience that even though Mr Neville is the Chief ‘protector’ he wants to alienate himself and the white people from interacting with the aboriginal people as much as he can. Through the utilisation of the generic conventions of characterisation and emotive language, the harsh true reality of what aboriginals face every day, and how their voice is nothing compared to a white person, is shown through the Jimmy’s discriminated perspective. Phillip Noyce has employed the generic film conventions of camera angle and shot to unveil the harsh reality of racism from the discriminated perspectives of Molly, Gracie, and Daisy. During the scene of ‘Meeting Mr Neville’, a high camera angle has been used between Molly and Mr Neville to show Mr Neville’s demeaning dominance over Molly and the aboriginal people themselves. This angle makes Molly appear vulnerable and small against the stark contrast of the domineer stance Mr Neville has. When the girls were being viciously snatched away from their parents, a closeup of constable Riggs was taken. The closeup features Riggs snarling and aggressive facial features as he takesShow MoreRelatedRabbit Proof Fence Analysis985 Words   |  4 PagesThe Rabbit Proof Fence, a film by Phillip Noyce (2002) presents the story of 3 young aboriginal girls being forced away from their family to the Moore river settlement and their struggle against a white government to return t o their home along the rabbit proof fence. Noyce uses generic conventions to view the idea of racism against aborigines in Australia from a particular perspective. The perspective of an aboriginal mother a native child and a caucasian are all exhibited to prove the events ofRead MoreMovie Analysis : Rabbit Proof Fence1502 Words   |  7 Pagessee me after he failed to recapture two runaway girls. 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Because of editorial staff changes and scheduling pressures, proof-reading of that issue after its preliminary page set-up was sorely inadequate. We hope you will agree that this issue has returned the JIHA to its previous editorial standards. The 1995 VIR/IHA Cannabis Germplasm Preservation Project was again successful